Establishing Shot: Hollywood

Enter OpenAI’s Sora, which was unveiled Feb. 15 and marks the Sam Altman-led startup’s first major encroachment into Hollywood. 

The system can seemingly produce high-quality videos of complex scenes with multiple characters and an array of shots with mostly accurate details of subjects in relation to their backgrounds. 

A demo touted short videos the company said were generated in minutes in response to a text prompt of a couple of sentences. It included a movie trailer of an astronaut traversing a desert planet and an animated scene of an expressive cat-like creature kneeling beside a melting red candle. 

“In the current iteration, there are still a lot of weird quirks, like objects randomly appearing and disappearing and changing shapes, so I don’t think it would be suitable for high-production-value television or cinema,” says AI researcher Gary Marcus. “It’s great for quick prototypes, though.”

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