Genie Script

Genie Script's promotional videos seemed to draw on "New Thought" religious belief, which has its roots in late 19th Century America and has influenced some parts of Christianity through the so-called prosperity gospel. 

It suggests that healing and prosperity are available to Christian believers if they have enough faith.

YouTube users who clicked on the faked Piers Morgan and Nigella Lawson adverts were directed to a similar video but this version was embellished with what appeared to be more celebrity endorsements.

Another celebrity featured without permission was the Canadian TV star and businessman, Kevin O'Leary. His spokesman said the clip of the entrepreneur had been purchased via a website that sells personalised messages from celebrities, and misused. 

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