How to search with AI

It’s not just you. A lot people think Google searches are getting worse. And the rise of generative AI chatbots is giving people new and different ways to look up information.

While Google has been the one-stop shop for decades — after all, we commonly call searches “googling” — its longtime dominance has attracted a flood of sponsored or spammy links and junk content fueled by “search engine optimization” techniques. That pushes down genuinely useful results.

A recent study by German researchers suggests the quality of results from Google, Bing and DuckDuckGo is indeed declining. Google says its results are of significantly better quality than its rivals, citing measurements by third parties.

Now, chatbots powered by generative artificial intelligence, including from Google itself, are poised to shake up how search works. But they have their own issues: Because the tech is so new, there are concerns about AI chatbots’ accuracy and reliability.

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