Archival Producers Alliance

As filmmakers start to incorporate more generative artificial intelligence into documentary production, leading to mounting concern over the use of “fake archival” materials, a group of producers is pushing ahead in their efforts to establish guardrails around the use of the technology in fact-based storytelling.


During the session at the International Documentary Association‘s biennial Getting Real Conference in Los Angeles, APA founders Rachel Antell and Jennifer Petrucelli (Crip Camp) and Stephanie Jenkins (Muhammad Ali) presented an initial outline for how filmmakers might handle consent, primary sources and transparency in an era where generative AI tools are an option, and solicited feedback from attendees.

“We recognize that AI is here, and it is here to stay. And we recognize that it brings with it potential for amazing creative opportunities,” Petrucelli said during the session. “And at the same time, we want to really encourage people to take a collective breath and move forward with thoughtfulness and intention as we begin to navigate this new and rapidly changing landscape.” 

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