ReplyGuy

The existence of ReplyGuy doesn’t necessarily mean that Reddit is going to suddenly become a hellscape full of AI-generated content. 

But it does highlight the fact that companies are trying to game the platform with the express purpose of ranking high on Google and are using AI and account buying to do it. 

There are entire communities on Reddit dedicated to identifying and shaming spammy accounts (r/thisfuckingaccount, for example), there has been pushback against people using ChatGPT to generate fake stories for personal advice communities like r/aitah (Am I the Asshole), and Redditors themselves have found that posts on Reddit are able to rank highly on Google within minutes of being published. I have noticed low-effort posts promoting products when I end up on Reddit from a Google search. 

This has led to a market for “parasite SEO,” where people try to attach their website or product to a page that already ranks high on Google. “Buy aged Reddit accounts with HIGH karma for Parasite SEO,” according to a video made by YouTuber SEO Jesus. 

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