Patricia Reiners


“When you open your phone, there’s so much going on. All these apps, all these different notifications. It’s too much. It’s exhausting,” said Reiners. “There’s a lot of research that this shouldn’t be the way we interact with technology.”

Reiners believes companies like Apple and Google will attempt to fulfill the promises made by Humane and Rabbit with simplified AI operating systems that predict what users need and automate common tasks. She notes that smartphones would prove easier to use if they presented users with fewer options after they unlock the device. Phones may even replace apps with automations controlled by an on-device AI agent.

“The user doesn’t really need apps,” said Reiners. “They have a goal, what they want to do, and want to get it done. So, as designers and people who work in tech, we need to rethink how we interact with users.” 

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