Media Manager


The arrangement with Apple isn’t the only news from OpenAI. Among recent updates and controversies including high-level defections, last month the company quietly announced Media Manager, scheduled for release in 2025. 

A tool purportedly designed to allow creators and content owners to control how their work is used, Media Manager is really a shameless attempt to evade responsibility for the theft of artists’ intellectual property that OpenAI is already profiting from.

OpenAI says this tool would allow creators to identify their work and choose whether to exclude it from AI training processes. But this does nothing to address the fact that the company built its foundational models using authors’ and other creators’ works without 
  • Consent, 
  • Compensation, or 
  • Control 
over how OpenAI users will be able to imitate the artists’ styles to create new works. 

As it’s described, Media Manager puts the burden on creators to protect their work and fails to address the company’s past legal and ethical transgressions. This overture is like having your valuables stolen from your home and then hearing the thief say, “Don't worry, I’ll give you a chance to opt out of future burglaries ... next year.”

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