Anna Tumadóttir on preference signals

"Preference signals for AI are the idea that an agent (creator, rightsholder, entity of some kind) is able to signal their preference with regards to how their work is used to train AI models. 

"Last year, we [Creative Commons] started thinking more about this concept, as did many in the responsible tech ecosystem. But to date the dialog is still fairly binary, offering only all-or-nothing choices, with no imagination for how creators or communities might want their work to be used. 

"Our starting point is to identify what types of preference signals might be useful. How do these vary or overlap in the cultural heritage, journalism, research, and education sectors? How do needs vary by region? 

"We’ll also explore exactly how we might structure a preference signal framework so it’s useful and respected, asking, too: does it have to be legally enforceable, or is the power of social norms enough?"

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