Sea of algorithmic sameness


Yet he cautions, “If everyone uses the same AI tools, you can ultimately experience a decline in creativity and individuality because creative pieces will depend on the characteristics of AI you utilize.”

This homogenization effect is already being observed. “AI is already impacting creative industries, and while it is saving time and money for brands, the output tends to be homogeneous,” Sabrina H. Williams, data and communication program director at the University of South Carolina, told PYMNTS. 

She points to the advertising industry, where AI-generated campaigns risk blending into a sea of algorithmic sameness.

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