SheerLuxe fashions Reem


SheerLuxe shared pictures of Reem, who they said was an “AI enhanced team member” on their Instagram page in a post that included a “selfie” of the AI with the editor-in-chief, an outfit of the day snapshot complete tagged brand names, Reem’s “lunch,”  and a peek at the contents of “her” purse and desk setup.

The online publication came under fierce criticism from its audience, who questioned the ethics of “hiring” an AI staff member in a period when journalists and other media professionals face threats to their livelihoods due to the technology.

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