Breakout searches in Africa

During the first half of 2024, Google Search trends revealed a significant rise in interest in artificial intelligence (AI) in South Africa, Nigeria, and Kenya. 

Interest in AI grew by 150% in Kenya, 130% in Nigeria, and 120% in South Africa compared to the same period in 2023. Kenya ranked fourth in Africa and 13th globally for AI search interest, while Nigeria ranked sixth in Africa and 25th globally. 

South Africans are particularly interested in using AI for career and creative purposes, with searches for tools like “AI image generator” and “AI writer” growing over 5,000%. 

In Nigeria, similar breakout searches included “create a logo with AI” and “design a website with AI”. 

Kenyans were highly interested in “AI-generated images” and “AI text chat generator.”


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