Benjamin Brooks


"From YouTube to TikTok to X, tech platforms have proven they can administer novel rewards for distributed creators in complex content marketplaces. Indeed, fairer monetization of everyday content is a core objective of the web3 movement celebrated by venture capitalists. 

"The same reasoning carries over to AI search. If queries yield lucrative engagement but users don’t click through to sources, commercial AI search platforms should find ways to attribute that value to creators and share it back at scale.

"Of course, it’s possible that our digital economy was broken from the start. Subsistence on trickle-down ad revenue may be unsustainable, and the attention economy has inflicted real harm to privacy, integrity, and democracy online. Supporting quality news and fresh content may require other forms of investment or incentives. 

"But we shouldn’t give up on the prospect of a fairer digital economy. If anything, while AI search makes content bargaining more urgent, it also makes it more feasible than ever before." 



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