Ian Betteridge

"I wrote a while ago that the era of major levels of affiliate revenue for publishers was going to come to an end within the next three to five years. 


"Amazon is taking this a step further by using generative AI to do product recommendations on site. Given that a large number of searches for products begin on Amazon anyway, this is more bad news for anyone who makes money from sending traffic towards the Seattle company. 

"And as users get more and more exposed to using conversation to hone down what they want, this is going to get worse for publishers who focus on 'an article' as the canonical way of recommending products.

"The truth is that articles have never been brilliant at recommending the right solution for any individual. 

"For example, the answer to 'what car is right for me' has always depended on your use of it. Conversational agents using good quality data will be a better solution in the long run." 



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