Parscale and Dunn have acquired targets


“Brad is one of the smartest marketing minds on the planet,” said Hug. “And he approached us wanting to help accelerate the growth of the company with what I would call very friendly, patient capital.”

In April, Dunn purchased a 40.6 percent stake in AiAdvertising for $5 million through a Dunn family investment vehicle called Hexagon Partners. Hexagon also has the right to invest another $4.25 million.

Parscale consulted with Dunn on the deal, according to filings with the Securities and Exchange Commission.

Hug told me that AiAdvertising will use artificial intelligence to build targeted ad campaigns. “Personalization is the key to success in digital advertising going forward,” he said.


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