AI is here to help —fraudsters

Kush Parikh, president at Hiya said that, quarter-on-quarter, its data showed fraud call rates continuing to rise despite a growing awareness of the risks. 

AI and automation are at the heart of this. 

“Fraudsters are becoming more sophisticated,” Parikh said, “fuelled in part by the latest technology to adapt their tactics. Examples of robocalls are plentiful, demonstrating that it is becoming easier —and less time intensive —for scammers to spam call victims in high volumes.”

Some of the U.S. specific statistics from the report revealed just how citizens are being impacted by this growth. There was an increase in spam call rates from an average of 11 to 13 per user per month between July and Sept. 2024. 

While Medicare and insurance impersonation scams are prolific in the U.S., with attackers looking to gain insurance details to enable them to defraud the U.S. government rather than the victims directly, fraudsters are also impersonating IRS tax agents, Amazon, and Google support representatives and law enforcement personnel.



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