Artisan: “Stop hiring humans” 🦹‍♂️


Artisan also used “Stop hiring humans” — in truly humongous font —as its booth banner at TechCrunch Disrupt, a startup-focused San Francisco conference in October. 

The billboards illustrate how scrappy startups can stand out from established tech giants with corporate reputations to uphold. In other words, the inflammatory ads served their purpose.

Salesforce incessantly plugged its similar “Agentforce” product at its Dreamforce megaconference in September but usually threw in a phrase about the AI agents working with humans too.

SFGATE reached Artisan CEO Jaspar Carmichael-Jack on Friday and asked how he responds to critiques of the billboards. He acknowledged the ads’ “dystopian” tone but stood by it. “They are somewhat dystopian, but so is AI,” said the young CEO over text. “The way the world works is changing.”

Carmichael-Jack said his startup has seen a “crazy escalation” in its brand awareness thanks to the monthlong (sic) billboard campaign, plus a spike in sales leads. Artisan doesn’t have that many billboards up, he added, not providing a specific number, but they’ve been “very impactful.” 



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