Business model 🦹‍♂️


You might think of Meta as a social media company, but its primary business is surveillance advertising. 

Meta’s business model relies on collecting as much information as possible about people in order to sell highly-targeted ads. 

That’s why Meta is one of the main companies tracking you across the internet —monitoring your activity far beyond its own platforms. 

When Apple introduced changes to make tracking harder on iPhones, Meta lost billions in revenue, demonstrating just how valuable your personal data is to its business.  


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