Agentic, the rebrand


"As far as I can tell, most of our industry is still on board with the project, even while protesting the changes in corporate politics, or occasionally complaining about the most obvious over-use. 

"There are certainly a number of people raising alarms or expressing frustration, but we’re often dismissed as uninformed.

"Based on every conference I’ve attended over the last year, I can absolutely say we’re a fringe minority. And it’s wearing me out. 

"I don’t know how to participate in a community that so eagerly brushes aside the active and intentional/foundational harms of a technology. In return for what? Faster copypasta? Automation tools being rebranded as an agentic web? Assurance that we won’t be left behind?"


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