Why do corporations focus on personalizing products while at the same time de-personalizing customer service
⭐AI Overview
"Corporations often prioritize personalizing products while simultaneously automating and potentially 'de-personalizing' customer service due to a combination of factors:
"1. Driving Sales and Revenue:
- Personalized products boost conversions and revenue: Tailoring experiences, product recommendations, and offers to individual preferences creates a more engaging shopping experience, leading to higher conversion rates and sales.
- Increased perceived value: Customizable products can be perceived as premium and are often priced higher, contributing to better revenue and margins.
- Enhanced customer satisfaction and loyalty: Offering personalized products can increase customer satisfaction and build loyalty, encouraging repeat business.
"2. Optimizing Efficiency and Reducing Costs:
- Automation in customer service streamlines processes: AI-driven chatbots and virtual assistants can handle routine customer inquiries, reducing wait times and improving resolution rates.
- Reduced workload on human agents: Automating repetitive tasks frees up human agents to focus on complex or high-value interactions.
- Cost reduction: AI can lower customer service costs by automating routine tasks and increasing efficiency.
"3. Leveraging Technology and Data:
- AI-driven personalization: AI allows for hyper-personalization by analyzing customer data and behavior, enabling tailored product recommendations, messages, and content.
- AI-powered automation: AI chatbots and other automation tools can handle a large volume of customer queries efficiently, providing faster response times and improving overall customer service.
"4. Meeting Evolving Customer Expectations:
- Hyper-personalization is becoming a baseline expectation: Customers expect businesses to tailor experiences and offerings to their specific needs and preferences.
- Demand for self-service options: Customers increasingly prefer self-service options like knowledge bases and chatbots for quick and independent issue resolution.
"In essence, corporations are focusing on personalized products because it's a proven way to drive sales and customer loyalty, while simultaneously embracing customer service automation to optimize efficiency and reduce costs, often using AI to enhance both personalization and automation.
"However, it's crucial for corporations to strike a balance between automation and human interaction to ensure a positive customer experience. While AI excels at efficiency and handling routine tasks, it can't replicate the empathy and emotional intelligence that human agents provide, particularly in complex or sensitive situations. Over-reliance on AI can lead to customer frustration and a lack of connection with the brand.
⭐"AI responses may include mistakes. Learn more"
- [frees up human agents]
- [workload on human agents]
- [intelligence that human agents provide]
- [Here ai_overview has set up a dichotomy between AI agents and human agents, but humans in customer service ordinarily are called 'representatives'…]
- [Blindspot about customers in ai_overview's response centers on lack of extension to AI agents as customers —presumably because sources don't refer to automated buying or because search term did not explicitly draw upon machine personas versus human personas…]
- [corporations to strike a balance between automation and human interaction exemplifies distinction between machine and human…]
- [While AI excels at efficiency and handling routine tasks, it can't replicate the empathy has first mention of empathy, and it contrasts with efficiency which has been mentioned four other times in response above…]
- [strike a balance reiterates either selection of sources or inability of ai_overview to recognize or to acknowledge any irony within search itself…]
- [Wondering why both ai_overview and ai_mode select mainstream sources… again, how are these machines rewarded for their responses?]
- [How does corporations focus on personalizing products while at the same time de-personalizing customer service —intersect with— corporations often prioritize personalizing products while simultaneously automating and potentially 'de-personalizing' customer service?]
- [ai_overview is rephrasing the search term and then summarizing the search results of which search phrase? the original or its rephrase?]
- [Not for the first time ai_overview rephrases search terms to fit the sources it has… after a refresh it seems to find a few more sources but tries to stick to the rephrased search with many of the same summary items while shifting format somewhat…]
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