Supporting Artistes (SAs)


"'I already hear crew members saying: To be honest, we don’t even need to do this any more. We can just ask AI to create a crowd of 1,000 people based on information which has already been captured [by body scanning],' he said.

"'If you don’t have your usual crowd of 100, 200 or 500 SAs on a big production, then you also don’t need the assistant directors that look after them, and you don’t need the hair and makeup people. You don’t need the costume people, the costume fittings, all the caterers, all the drivers and location marshals. There’s a whole range of jobs there that AI effectively puts at risk'."


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