CES

Whether new products use generative AI or not, slapping the label AI onto something gives the impression that a feature is new and exciting. 

Generative AI is also still in the throw-it-at-everything phase of growth. People want to figure out how far they can take the technology and want to believe it will be the big differentiator. This is why we’re seeing everything from Walmart using AI models to restock your pantry to car companies cramming ChatGPT into their dashboard to give drivers something to talk to.

Arun Chandrasekaran, an analyst at Gartner, said this is normal for many companies, but it does run the risk of overpromising to consumers when they find out something marked as AI isn’t actually like ChatGPT. 




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