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Previously Meta argued it had a "legitimate interest" in doing so, only informing (some) users about the change and merely allowing a (deceptive and complicated) "opt-out".

While the DPC has initially approved the introduction of Meta AI in the EU/EEA, it seems that other regulators have pushed back in the past days and led the DPC to U-turn in its advice to Meta. The DPC now announced:

"The DPC welcomes the decision by Meta to pause its plans to train its large language model using public content shared by adults on Facebook and Instagram across the EU/EEA. This decision followed intensive engagement between the DPC and Meta. The DPC, in co-operation with its fellow EU data protection authorities, will continue to engage with Meta on this issue."

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