Yeah, all their plans are converging 🦹‍♂️


This week, the genetic testing company 23 and Me offers an example of how hard getting personal data deleted can be. To be clear 23 and Me as a company isn’t and may never have done anything wrong in any legal sense.  

What they have done is collected the genetic information of millions of people and then stumbled towards bankruptcy. 23 and Me’s hoard of genetic data is likely their most valuable asset —and it will be sold if it can be.

Customers concerned that their personal genetic information could be sold might think they can demand that information deleted under laws like the GDPR or California Consumer Privacy Act and may have the impression that it’s fairly a simple process where 23 and Me will have to honor your request. It seems like they won’t. At least not completely. 





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