AI Search Has A Citation Problem

AI search tools are rapidly gaining in popularity, with nearly one in four Americans now saying they have used AI in place of traditional search engines. 

These tools derive their value from crawling the internet for up-to-date, relevant information —content that is often produced by news publishers. 

Yet a troubling imbalance has emerged: while traditional search engines typically operate as an intermediary, guiding users to news websites and other quality content, generative search tools parse and repackage information themselves, cutting off traffic flow to original sources. 

These chatbots’ conversational outputs often obfuscate serious underlying issues with information quality. 

There is an urgent need to evaluate how these systems access, present, and cite news content.

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