Jake Kanter

"Fake trailers on YouTube are not a new phenomenon, but they are increasing in number and sophistication. 

"At the same time, trailers have become an ever-more important part of the movie marketing machine, with studios crowing about record views in the hope this translates into cinema ticket sales or subscriptions. 

"In public at least, the studios appear to be responding with a collective shrug to what some regard as AI slop on YouTube, despite CEOs like Bob Iger opining about the need to protect IP and respect talent. 

"Even the studios’ trade body, the Motion Picture Association, declined to comment for this article. 

"SAG-AFTRA…admonishes studios for making money on videos that exploit its members without permission. 'Just as SAG-AFTRA is aggressively bargaining contract terms and creating laws to protect and enforce our members’ voice and likeness rights, we expect our bargaining partners to aggressively enforce their IP from any, and all AI misappropriation,' the union says. 'Monetizing unauthorized, unwanted, and subpar uses of human-centered IP is a race to the bottom. It incentivizes technology companies and short-term gains at the expense of lasting human creative endeavor'."

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