SEO isn’t dead; it’s deprecated.


"On the surface, it may seem like business as usual for SEOs. After all, Google sees 5 trillion searches a year.

"However, for every 1,000 U.S. Google searches, only 360 clicks go to the open web, according to SparkToro and Datos data.

"By the numbers, that means Google is sending an estimated 1.8 trillion searches to the open web each year. The other 3.2 trillion Google searches? Those are either zero-click or lead searchers to another Google property (e.g., YouTube, Maps, Images)."

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