Alongside AI: Lawns
1 Post WWII Prosperity: In mimicking large estates, suburban lawns "offered an opportunity to market fertilizers…to homeowners…DuPont released Uramite, a slow-release nitrogen fertilizer specifically marketed for lawns . The trend continued throughout the 1960s with chemical firms such as DuPont and Monsanto utilizing…advertisement to market pesticides, fertilizers, and herbicides. The environmental impacts of this widespread chemical use were noticed as early as the 1960s." 2 Is the lawn an archetype? Homeowners might play golf on a lawn, but the lawn's origin is less as pasture or play surface and more as killing ground surrounding towers, keeps, castles. "In the 1900s, a Viennese psychologist named Dr. Ernest Dichter took [ archetypes ] and applied them to marketing. Dichter…sent every ad agency on Madison Avenue a letter boasting of his new discovery…applying these universal themes to products promoted easier discovery and stronger loyalty for brands." Wh...