Amplify human creativity 🦹‍♂️

"The Digital Entertainment Group, a coalition of several dozen stakeholders across programming, technology and retail, has launched a new alliance called DEG.AI.

"The goal of the new effort is 'helping guide the media and entertainment industry through its artificial intelligence transformation, with a core mission to amplify human creativity,' the trade group said.

"The AI revolution is opening up new horizons in animation, post-production and other areas, but the fast-evolving technology is also unsettling the creative community and prompting lawsuits over the training of video models.

"Concerns are mounting, especially as above-the-line labor unions head into another round of contract talks with studios and streamers in 2026, about the viability of traditional copyright protection in the AI era. 

"Union members also fear that AI will result in job losses, as has begun to happen in other industries."



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