Creators Coalition on AI


"The effort, a first of its kind, is backed by the signatures of more than 500, a diverse list growing by the hour that includes Oscar winners, filmmakers, show runners, writers, below-the-line talent and creative professionals from all corners of the business.

"Known as CCAI, the group launches with a mission to serve as 'a central coordinating hub to upgrade our industry’s systems and institutions.' 

"It will do so by acting as an advisory council that seeks 'to establish shared standards, definitions and best practices as well as ethical and artistic protections for if and when AI is used in entertainment projects.'

"The work will be guided by four core pillars: 
  1. Transparency, consent and compensation for content and data; 
  2. Job protection and transition plans; 
  3. Guardrails against misuse and deep fakes; and 
  4. Safeguarding humanity in the creative process. 
"The announcement of CCAI was propelled by news that broke on Dec. 11, that Disney had partnered with OpenAI to invest $1 billion in the Sam Altman-run artificial intelligence platform in addition to a licensing pact for its iconic characters for use on video creation platform Sora." 


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