Dramatic shift


"Speaking at a forum at the 7th Hainan Island International Film Festival (HIIFF) Sun predicted a dramatic shift in premium television and film content creation in the next few years.

"'From a time dimension, looking at the next one or two years, we have every reason to expect visible changes in the platform’s content supply structure,' Sun stated. 'In core categories such as film, television, and animation, works dominated by or deeply involving AI could potentially reach a proportion of between 10 and 30%'."




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