Quantity, not quality, says Valenzuela


"At Semafor World Economy this week, the AI executive suggested that studios should take the $100 million they spend on a single film and put it toward 50 films, in order to increase their output and their chances of getting a hit.

"'If you’re spending a hundred million dollars on making one feature film, which is 90 minutes, imagine taking a hundred million dollars and spending it on, like, 50 movies,' Valenzuela said. 'Same quality. Same amount of output, visually. But you make way more content. So you have way better chances of hitting something. It’s a quantity problem.'

"That bumps up against the notion that a film represents a studio’s investment in a piece of art, and that the movie business is one where studios win if they back the right creative team. 

"With AI, Valenzuela is suggesting the whole industry can be boiled down to a numbers game —and if you produce enough content, you’ll eventually succeed."



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